What we collect, why, and your choices.
The NFL Analytics Textbook is a free educational site. We do not ask you to create an account and we do not directly collect personally identifying information. This page explains the limited data that is collected automatically and how to control it.
We use Google Analytics (GA4) to understand which pages are read and how the site is performing, in aggregate. This collects anonymized usage data such as pages visited, approximate region, device type, and referring site. We use it to improve the content; we do not use it to identify individual visitors.
This site displays ads through Google AdSense. Google and its partners may use cookies to serve and measure ads, including based on your prior visits to this and other sites. You can review and control ad personalization at Google Ads Settings, and learn more at Google’s advertising policy.
Cookies are small files stored by your browser. The cookies on this site come from the analytics and advertising services above. You can block or delete cookies in your browser settings; the site will still work, though ads may be less relevant.
We do not sell your personal data. We do not run email marketing. Links to third-party sites (data sources, references) are governed by those sites’ own privacy policies, not this one.
Questions about privacy? Email contact@nflanalytic.com.
Last updated: June 2026.